Adidas X Sevenstore 'Original Originals'

A fashion promotion campaign as part of a live project brief from Sevenstore for Adidas Originals. Using Sevenstore as a vessel, this campaign for Adidas Originals aims to authentically represent real people and spotlight women in streetwear. Through a series of images the campaign follows three young women and how they style their Adidas Originals trainers in a bid to make their daily life more comfortable. The three women are intrinsically linked to one of three iconic trainers Superstar, Samba or Gazelle also representing one of three current trends: customisation, balletcore or hybrid styling. The campaign is promoted through Sevenstore’s usual omnichannel approach utilising both print and digital media as well as in-store events.

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