The Collection
Social Media Mockups
Billboard Advertisements
Mulberry 'Year Of The AI Dragon' Campaign Concept
A transformational plan and campaign concept for Mulberry which reimagines their 2024 Lunar New Year campaign. Aligning with Mulberry’s timeless brand identity, this campaign introduces a capsule collection of handbags designed by AI, blending cultural motifs with cutting-edge technology.The promotional plan focuses on experiential marketing through a flagship store redesign, reinforcing the relationship between the brand and the consumer.
You may also like
Artisans in Fashion: Edwin X Natural Dyes
2024
Wearable Art
2018
Prada Strategy Report
2022
Audience, Viewers & Spectators
2019
Adidas X Sevenstore 'Original Originals'
2024
GLOW
2018
Pull&Bear Content Strategy
2021
NIKE AIR FORCE 1 ZINE
2020
Carhartt X Comme Des Garçons 'CDGHARTT' Collaboration
2022